Amy Vriend 




info@amyvriend.nl
@amy_vriend

Let’s work together! 
I’d love to hear from you.


Graphic designer based in Utrecht – Over the years, 
I’ve developed a passion for editorial design, 
print and typography.  

Exhibitions




Publications


Education

2025 – Exploring New Ground
2024 – Heilige Huisjes
2024 – Exposure HKU
2022 – De Verdieping
2024 – I Love Money
2024 – En Route
2024 – Bachelor, University of the Arts Utrecht
2020 – Mediacollege 



HKU Exposure Signing, 2025
Commissioned by HKU Media and HKU Kunst en Economie, in collaboration with Midas Boering and Floor van den Bergh.
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève
Photography: Eliza-Sophie Sekrève


Photography: Neeltje Klein 
Photography: Neeltje Klein 
Photography: Neeltje Klein 
I Love Money
Publication, 2024
(260x400mm)

The value of each banknote changes with every new story that emerges. What begins as 
a simple piece of paper unfolds into a diversity of images and ideas.  The symbolism and cultural meanings bring each banknote to life, revealing 
deeper messages behind the simple images. These artworks, invite you to explore and offer a new perspective, showing how stories and imagination can transform the essence of value.

Exhibited at:
Exposure, HKU 2024
Heilige Huisjes, 2024
Exploring New Ground, 2025


En Route
Publication, 2024
(150x215mm)

HKU Media Catalogue.Made in collaboration with 
Floor van den Bergh, Danique Merkestein and Amy Hofman.



Exploring New Ground
Exhibition, 2025
Commissioned by HKU and Hoog Catharijne Utrecht, I participated in the exhibition 
and was responsible for the typography.



The Bigger Picture
Publication, 2021
(170x240 mm)


De Verdieping
Exhibition, 2022
Participated in the exhibition and co-designed the handout and visual identity.

 
© 2025 -  Amy Vriend. All Rights Reserved.