Amy Vriend

I am a curious graphic designer who is always eager to learn and develop. Over the years, I have developed a passion for editorial design, print, and typography. My work is often recognizable by the combination of multiple techniques, both digital and analog. I gather inspiration from everyday objects and life, translating them into designs in a unique way.



Exhibitions
(2024) Heilige Huisjes (Upcoming, 30 November)
(2024) Exposure HKU
(2022) De Verdieping

Publication
(2024) En Route 
(2024) I Love Money

Education
(2024) Bachelor, University of the Arts Utrecht
(2020) Mediacollege Amsterdam

Email   amyvriend@hotmail.nl
Instagram   @amy_vriend
Linkedin



Amy Vriend 

I am a curious graphic designer who is always eager to learn and develop. Over the years, I have developed a passion for editorial design, print, and typography. My work is often recognizable by the combination of multiple techniques, both digital and analog. I gather inspiration from everyday objects and life, translating them into designs in a unique way.

Email
Instagram

I Love Money

The value of each banknote changes with every new story that emerges. What begins as a simple piece of paper unfolds into a diversity of images and ideas.  The symbolism and cultural meanings bring each banknote to life, revealing deeper messages behind the simple images. These artworks, invite you to explore and offer a new perspective, showing how stories and imagination can transform the essence of value.


I Love Money | 2024



En Route— HKU Media Catalogue 2024

Each year HKU Media publishes a graduation catalogue, showcasing all the graduates of that academic year. This year we (Floor van den Bergh, Amy Hofman, Danique Merkestein and Amy Vriend) had the honour to design this year’s catalogue.

In the design of the catalogue we captured the route of the graduation projects, from start to finish. To portray the versatility of the outcome of the graduation projects within each course, we designed maps to show each category or genre. Each corresponding with the amount of students within the course.


En Route | 2024



Ode aan de G

This is an riso print Booklet about the various shapes of the G. The G is in mine opinion the most esthetic letter of the alphabet, because of the various shapes and ways the letter has. This is an ode to the G.

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Exposition | 2022



The Bigger Picture

This is a bilingual book I designed about video art in public space.

I chose to put the languages consistently on a page. This means that there are 2 languages on each spread. English in blue and Dutch in black. This ensures a consistent hierarchy.

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Book Design | 2021



Markant

This is a variable font that I designed myself. The word “Markant” means striking. From this word I designed a font that adapts to the size of the format. This way you can decide for yourself how big and striking something should be. This was made with robofont.

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Variable typography  | 2022