Amy Vriend

info@amyvriend.nl

Let’s work together!
I’d love to hear from you.
@amy_vriend

Graphic designer based in Utrecht – Over the years,
I’ve developed a passion for editorial design,
print and typography.

Exhibitions

Publications

Education

2025 – Exploring New Ground
2024 – Heilige Huisjes
2024 – Exposure HKU
2022 – De Verdieping

2024 – I Love Money
2024 – En Route

2024 – Bachelor, University of the Arts Utrecht
2020 – Mediacollege, Amsterdam

Zin in...
Finding Meaning Exhibition Design, 2026
Meet eight people from different backgrounds who share their personal stories about finding meaning. What drives them, and how do they live their lives? They tell their stories through objects they have chosen from the museum’s collection, giving these artworks new significance. At the same
time they invite you to reflect on how you give your own life meaning.

For this project at Museum Catharijneconvent, I worked together with Pim van Hemert on the graphic and exhibition design. We gave each guest curator their own color, helping visitors move through different stories about meaning and interpretation. The slash is used as a subtle reference to Utrecht, appearing throughout the visual identity.

Scenography by
Tjardo Stellingwerf

Photography: Mike Bink

Photography: Femke Lockefeer

Photography: Mike Bink

Photography: Eliza-Sophie Sekrève

HKU ExposureSigning, 2025
Commissioned by HKU Media and HKU Kunst en Economie, in collaboration with Midas Boering and Floor van den Bergh.

Hollandse Waterlinies Coin Design, 2025
The Dutch Ministry of Finance selected several artists to design a coin dedicated to the Hollandse Waterlinies. My design featured a map from 1875, revealing the military secret of the Hollandse Waterlinie: the positions of the forts and the structure of the defense system. The design was not selected.

Photography: Neeltje Klein

I Love Money
Publication, 2024
(260x400mm)

The value of each banknote changes with every new story that emerges. What begins as
a simple piece of paper unfolds into a diversity of images and ideas. The symbolism and cultural meanings bring each banknote to life, revealing
deeper messages behind the simple images. These artworks, invite you to explore and offer a new perspective, showing how stories and imagination can transform the essence of value.

Exhibited at:
Exposure, HKU 2024
Heilige Huisjes, 2024
Exploring New Ground, 2025

En Route
Publication, 2024
(150x215mm)

HKU Media Catalogue.Made in collaboration with
Floor van den Bergh, Danique Merkestein and Amy Hofman.

Exploring New Ground
Exhibition, 2025
Commissioned by HKU and Hoog Catharijne Utrecht, I participated in the exhibition
and was responsible for the typography.

The Bigger Picture
Publication, 2021
(170x240 mm)

De Verdieping
Exhibition, 2022
Participated in the exhibition and co-designed the handout and visual identity.